Are You Prepared For The New EMV Standards?
With crucial deadlines looming in 2015, the U.S. payments industry will struggle to convert to the Europay-MasterCard-Visa (EMV) chip card
standard by the deadlines. Chip cards have been designed to improve security against counterfeit fraud through the use of an embedded
card on the chip. Until recently, there has been uncertainty about how EMV debit card payments would be implemented in the U.S.
On 1 October 2016, the liability for fraud committed through any MasterCard debit card will shift to the ATM owner. By October 2017, the
following year, liability shifts to ATM owners for fraudulent transactions committed on any Visa debit card.
Which of my ATMs can be upgraded?
ATM portfolios can be incredibly varied – type of equipment, geographic region, ownership and operation. It is crucial that you evaluate the
equipment deployed by location and prioritize your upgrade path. Consider if the ATM can be refurbished by manufacturer and upgraded; or if it can be traded to the manufacturer for credit against the purchase of new gear. This may be the opportunity to cull an ATM based on its performance and age.
When does Switch Commerce plan to upgrade their switch to support EMV?
Switch Commerce has begun its EMV platform development and upgrades, with certification for all card network associations in line with the timing for the liability shifts.
What about the cost?
Most manufacturers have an upgrade path ready for their ATMs. EMV readers will increase in cost as the deadline approaches. As you update your portfolio, you have a strategic advantage over other operators.